PRIVACY NOTICE (Evaluation Registration & Marketing Activities – EU, UK & USA)

​Effective Date: 1 December 2025

Last Updated: 1 December 2025

1. Who We Are

SIlicon Insights UK Limited provides hardware verification data analytics, program improvement services, and related software products.
We operate globally and comply with applicable data protection laws in the EU/EEA, United Kingdom, and United States.

• Data Controller (EU/UK): Silicon Insights Ltd, 10 Wellington Street, Cambridge, England, CB1 1HW, United Kingdom.

• Data Protection Contact: support@siliconinsights.co.uk

• UK ICO Registration Number: C1460637

2. What Personal Data We Collect

When you engage with us, including registering for a software evaluation, responding to outreach, visiting our website, or joining a meeting, we may collect:

Information You Provide Directly

• Name

• Company name

• Job title / role

• Business email address

• Business telephone number

• Any messages or details you include in contact forms or emails

Information Collected Automatically (Website & Analytics)

• IP address, browser type, device identifiers

• Usage data (pages visited, time on site, referral source)

• Cookies and tracking technologies (see cookie notice)

We do not collect sensitive personal data (e.g., health, political beliefs, racial/ethnic data).

3. How We Use Your Personal Data

A. Providing Software Evaluation Access

• Creating your evaluation account

• Communicating setup instructions and technical support

• Legal basis (EU/UK): Performance of contract

B. Business-to-Business Marketing & Outreach

• Sharing relevant information about our products

• Following up on interest or enquiries

• Legal basis (EU/UK): Legitimate interests

• US: Considered “business purpose” or “sales/marketing communications”

You may opt out at any time.

C. Customer Communications and Support

• Responding to questions, requests, demos, or quotes

Legal basis: Legitimate interests / performance of contract

D. Improving Our Website and Services

• Analytics, performance monitoring, security

Legal basis: Legitimate interests
US: Operational/business purpose

E. Legal and Compliance Obligations

• Maintaining financial records

• Responding to lawful requests

Legal basis: Legal obligation

We do not use your data for automated decision-making that has legal or significant effects.

4. Who We Share Your Data With

We may share information with trusted service providers acting under written agreements, such as:

• CRM and marketing automation platforms

• Cloud hosting providers

• Email and communication services

• Analytics providers (e.g., LinkedIn Insight Tag)

• Payment processors (if applicable)

• Contracted consultants operating under confidentiality

Providers only use data as instructed by us and are not permitted to sell or misuse your data.

5. International Data Transfers

Your data may be processed in the UK, EU/EEA, USA, or other jurisdictions.

Where transfers occur, we apply appropriate safeguards:

• EU/UK GDPR:

  • Adequacy decisions

  • Standard Contractual Clauses (SCCs)

  • Additional security measures where required

• USA:

  • Providers compliant with state privacy laws (e.g., CCPA/CPRA)

  • Contractual data protection obligations

You may request more information about transfer mechanisms.

6. Data Retention

We retain personal data only for as long as necessary:

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Purpose                                                                Retention

Evaluation sign-ups                                          24 months from last interaction

CRM marketing contacts                                 24 months or until you unsubscribe

Contractual records                                         As required by local law (typically 6–7 years)

Technical logs                                                   12 months, or as required to offer tech support

Security/audit records                                     As required for compliance

​

7. Your Rights

EU/UK GDPR Rights

You have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing (including marketing)

• Data portability

• Withdraw consent (where applicable)

• Lodge a complaint with a supervisory authority

EU: Contact your local Data Protection Authority
UK: Information Commissioner’s Office (ICO)

US State Privacy Rights (e.g., CA, CO, VA)

Depending on your state, you may have the right to:

• Request access to the categories and specific pieces of personal information collected

• Request correction

• Request deletion

• Opt out of:

  • Targeted advertising

  • Sales of personal data (we do not sell personal data)

  • Profiling-based decisions

Residents of California may designate an authorised agent to exercise rights.

We will not discriminate against individuals who exercise privacy rights.

8. How to Opt Out of Marketing

You can opt out at any time by:

• Clicking the unsubscribe link in emails

• Replying “opt out” to outreach messages

• Contacting us at: support@siliconinsights.co.uk

Opting out does not affect essential service communications (e.g., evaluation access).

9. Security

• We implement appropriate technical and organisational measures to protect personal data, including:

  • Encrypted storage (cloud and local)

  • Internal training

  • Periodic audits

No system is 100% secure, but we follow industry best practices.

10. Contact Us

If you have questions or want to exercise your rights, contact:

Privacy Team
Silicon Insights Limited
10 Wellington Street, Cambridge, England, CB1 1HW, United Kingdom.
Email: support@siliconinsights.co.uk